Alan Siegel, a branding expert and one of the leading authorities on business communication, wants to put plain English back into legal documents.
According to him, many documents are written in too complex "legalese" and many are simply too long. We all know that these are views that shared by many who do not work in the legal professions. In this video, he calls for a simple, sensible redesign of legal documents -- and a re-introduction of plain English -- to make legal paperwork intelligible for everyone again.
Alan Siegel notes that the world is suffering from an epidemic of legalese: fear of loopholes and lawsuits is forcing the world's attorneys, contract designers and EULA scribes to take their art form to historically impenetrable lows. [...]He hopes to transform the idea of document simplicity from a creative principle into an aggressive movement for change.